Your domain/?keyword={your key text} if multiple shortcodes in one page the use like this way. Widgets etc have option to enable/disable url for adword capitalization dynamic organic search query (from google. [queryword stringname=”keyword” default=”my word” capitalization=”no”] use the parameter adwords in your url value like this way. If the value available against query string it will present as a text where the shortcode is. If no value is set then string default value will be placed just check the key features at a glance